He could have done it by cutting off all the material at the beginning about Amazon and Jeff Bezos. It was interesting but not relevant to his point. He certainly could have cut down the article to a more manageable length - he just chose not to because it's not his style.

The Amazon part was a very good bait though. Without it I think a lot fewer people would have read the entire thing.

I have a feeling that people who invent entire sectors of he economy and accumulate billions of dollars don't do it by taking "bait".

He could have made it shorter but I agree. Maybe someone should write an executive summary of it and send it to Brin, because there is no doubt Google (and many other companies) should be paying attention to the key points that are made.

"We need to start building Google into a platform. This piecemeal approach is not going to work in the long run." And then a short anecdote about his experience at Amazon and a short explanation of how it guides his views. Maybe not one paragraph, but not more than three or four.

Short pieces of 3-4 paragraphs are useless, unless the guy writing it holds enough power within a company. People should also start taking medication for their ADHD symptoms, if nothing else works ;)

     This piecemeal approach is not going to work 
     in the long run

Yeah, whatever, have you filled your time-sheets yet?