Well, it's my perception that this was a nice little earner for FIFA in that EA did all the work whilst they got a massive pay off. They are obviously thinking about taking up their own financial opportunities more, and that's presumably why they bumped up their valuation. Time will tell on that front, but I think it's a massive error. FIFA don't have the competentcy.

EA are no saints either, of course. FIFA the game has morphed into a microtransaction nightmare. But I think they will still get their $6bn with or without FIFA on the box, Ultimate Team is the brand now. The only thing derailing that train is legislation (increasingly likely given how it targets children)