Re:FIFA will be rebranded as EA Sports FC in 2023
by pbhjpbhj on Wednesday May 11, 2022 @06:21AM
(#31337922)
I don't know, weirdly I was today years old when I realised that FIFA [the game] was named after the football governing body. Might just be a me thing.
FIFA is the football videogame brand. Not using that name is a huge marketing change. (Like I know EA own other sports games, know their brand id and slogan, but honestly thought 'FIFA' was it's own company.)
What interests me is what would happen if FIFA the governing body try to lease their trademark to another football videogame maker -- that would be some serious market confusion, but could EA do anything about it legally? Any precedents?
FIFA is the football videogame brand. Not using that name is a huge marketing change. (Like I know EA own other sports games, know their brand id and slogan, but honestly thought 'FIFA' was it's own company.)
What interests me is what would happen if FIFA the governing body try to lease their trademark to another football videogame maker -- that would be some serious market confusion, but could EA do anything about it legally? Any precedents?