Even in the context of HN, a) we're more likely to be talking about video games than real-life sport b) it's a fairly safe assumption that an international governing body is less likely to rebrand in this way than a video game series.

I disagree personally. As a "young" male from Europe every time I've talked about FIFA with friends we were talking about the game (although we always liked PES more as teenagers as it felt more arcade-like...)

Disagree with what exactly? Nobody claimed that there aren’t any people here who primarily associate "FIFA" with the game.