And bear in mind this deal doesn't even include player and club likeness and naming rights! May have been rhetoric from EA but it really does seem there is some truth to their assertion that FIFA was just 'four letters on front of the box'.

Not sure how the NFL deal works out in that regard, but it does seem a little more tightly coupled : https://www.polygon.com/2020/5/28/21270647/madden-nfl-ea-ren...