Re:FIFA will be rebranded as EA Sports FC in 2023
by polotics on Wednesday May 11, 2022 @05:21AM
(#31337578)
Greed indeed! Reading the headline I assumed the FIFA org had sold its naming rights to EA and was busy reprinting stationery and unscrewing the sign on their building! Gran Lardon... https://youtu.be/A0KCbZ7L17I
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Re:FIFA will be rebranded as EA Sports FC in 2023
by feintruled on Wednesday May 11, 2022 @05:29AM
(#31337622)
You touch on a good point - for a sizable proportion of people 'FIFA' means the game instead of, say, 'massively corrupt sports governing body'. This deal was a massive PR win for the organisation over the years as affection for the game rubbed off on them. This is the proverbial own goal.
Re:FIFA will be rebranded as EA Sports FC in 2023
by bonoboTP on Wednesday May 11, 2022 @05:48AM
(#31337712)
Yeah, arguably showing the letters FIFA so often while gaming and having fun was actually massive advertisement for FIFA the org. Perhaps the org should have paid for getting all the ad space.