Marketing pepsi versus coke maybe? It's all sales if you boil it down (sadly).

Actually, in my opinion, one of the main problems in higher education today is that the value proposition of the actual education and student experience is secondary to the ability to market. In other words, new programs are presented by faculty (or rarely staff because of politics) and administration will immediately ask how this can be sold to increase enrollment (read: revenue). In other words, what is best for students, in terms of experience and employment outcomes, will always take a backseat to what is flashy and looks good in a brochure.