Re:Forget personalisation, it’s impossible and it doesn’t work
by unwind on Monday May 09, 2022 @07:20AM
(#31312800)
It sounds like the insider's version of "content", or perhaps it's just a more recent term. As a non-native speaker, it was really grating and hard to read, but obviously you're not supposed to understand other industry's jargon.
Re:Forget personalisation, it’s impossible and it doesn’t work
by libertine on Monday May 09, 2022 @08:03AM
(#31313091)
Creative is a very old term in the advertising industry.
"Content" is used more for long form/non advertorial type of content, like blog posts, video expanding on a subject, etc.
> As a non-native speaker, it was really grating and hard to read, but obviously you're not supposed to understand other industry's jargon.
Yes these are industry terms, for example: the term "copy" is also a very old term used to address the "written" part of ads (of course is more than this).
In the end it's all content and media, but it would be very hard to specify what type of content and media using these broad terms in this context.
>I find it really grating; what was wrong with "media?"
We use "media/medium" to address the distribution channels of the creatives.