For my part, I don't much care about the data sharing. My issue is that our smart tv has ads and the default software is terrible. I can't believe I spent so much money only to have a measurably worse experience. I ended up buying a Roku just because the software is easier to use than the junk that LG shipped. I use 2 other HDMI ports for different games consoles, so the "smart" tv is just a source of aggravation, and I feel insulted whenever it ends up in the default software and they show me a goddamn ad.

Maybe I should have gone with Kodi.