Seeing the same trend in web/ecommerce development. The brand needs a simple site with a little bit of dynamic sprinkled through it. The agency chooses to build a full SPA with all the bells and whistles. In doing so they neglect/break basically everything else - SEO, connected martech, analytics, etc etc. Sure, some bits are a little 'faster', but then there's all sort of UX issues with parts that update too slowly and goodness knows what else. And all at a cost dramatically greater than necessary.

I'm sure some agencies do a fantastic job (those that think about the bigger 'more than just dev' picture). But on 95% of the sites I'm seeing right now the downsides far outweigh the benefits and it feels like dev for the sake of dev.