Re:Making money twice
by alex_c on Tuesday September 23, 2008 @04:55PM
(#312822)
>repackaging that one thing you're doing
I'm saying that the one thing 37signals does is making and selling productivity web apps. They've managed to find a great synergy between selling their "real" product and their marketing - which includes their blog, conferences, the "37signals way" - and they are talking about selling the byproducts of their marketing.
My point is that this isn't necessarily always a great strategy. If you're making plastic widgets, I'm not convinced you should spend effort on selling "working with plastic" e-books.
I'm saying that the one thing 37signals does is making and selling productivity web apps. They've managed to find a great synergy between selling their "real" product and their marketing - which includes their blog, conferences, the "37signals way" - and they are talking about selling the byproducts of their marketing.
My point is that this isn't necessarily always a great strategy. If you're making plastic widgets, I'm not convinced you should spend effort on selling "working with plastic" e-books.