Seeing your comment, I'm reminded of the Far Side comic where the dog only understands her name in the owner's speech: "blah blah blah Ginger blah blah".

"Proving you're smart by solving hard problems is a gorilla-chest-thumping exercise. It's not enough to build things. You need to be better than those around you. But you have to be "googley" which means using logic and data to put down your coworkers and show why you're right and they're wrong."