Re:Making money twice
by brandnewlow on Tuesday September 23, 2008 @03:51PM
(#312755)
well said.
A comment I read somewhere about Rocketboom often comes back to me. It was something like this:
"They made a halfway decent video show....and then got it played everywhere. The everywhere was the real value."
The blog post linked about is not about making a video show, it's about the everywhere part of the equation.
Don't forget the third half; getting people to give a damn (i.e. marketing).