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Re:Google fires another AI researcher who reportedly challen... by protastus on Monday May 02, 2022 @11:45AM (#31236658)
From an author's perspective, citing a paper is not an endorsement.

For example, a paper's intro might have an overview of how others have attempted to solve a problem before. Citations there will comprise a very concise summary of techniques from others, often pointing out limitations.

From the perspective of a PR team or agency, they aren't in a position to independently evaluate papers, let alone disavow a paper that carries the name of the company.

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