> The problem it hopes to solve is we don't trust Google or Facebook. I have this problem as well. I trust them not to fuck me. Mostly because I trust them not to notice me at all. But I don't trust them to live forever. I'm some bacteria in the gut of a whale. What will I do when the plankton stop flowing?

My fear is actually the opposite here. I don't think Google will cease to exist overnight, or something without a ton of warning signs that others using them will have to adapt to. But being squashed like a fly because of some malfunctioning ML algorithm with no recourse? That makes it to HN a few times a month, so I have to assume happens more frequently once you count people without the following to independently draw attention to it.