I'm confused about what Google took a step further, is it that there are queer people present in the ad?
Why do you think Coca-Cola dominates culture vs. your local store brand?
is the point you're trying to make, that they need to run more ads than everybody else in order to dominate?
Yes. You're basically saying the equivalent of "why keep painting the bridge, I've never seen it rust!"
That's WHY you've never seen it rust.
Every new generation needs to be reminded of it.
The coca cola Christmas ad is well known I would say.
Brands can disappear much quicker than people think. Remember Nokia or blackberry
Blackberry was the thing for business people.
Yes, but the chain of events was different. People missed Nokia and Blackberry. Some still do. It is not as if Nokia and BB started putting less ads out and people began to forget them. They lost the technological race; something that doesn't apply to Coca Cola.
on thing i cannot understand though is why do they need to constantly keep the ads running
if you're Coca-Cola, mostly everybody in the world already knows what you're offering
why spend millions on ads?