Right in general you don't want people to hate you. You want to be polite. You don't want enemies. But if they behave that way to begin with it's not like a simple plea will change their behavior much except for a little while perhaps.

Soon they'll be back to their antics playing maybe baseball (just kidding, sounds crazy right but so does playing soccer in the office). They're just not concerned about other people's productivity. The general point is that open-office floor-plan easily leads to distractions like these and can even lead to animosity between co-workers.