Re:Researchers find Amazon uses Alexa voice data to target y...
by lcnPylGDnU4H9OF on Friday April 29, 2022 @04:34PM
(#31210277)
Yes! It's so common for people to be absolutely convinced that their phone or some app on their phone is listening to them in order to know what ads to show but it just doesn't make sense:
1. The ad company wants to target you. If your friend is talking the voice interpreter needs to be able to determine that it is not you talking. More than that, it would potentially need to be able to differentiate your voice from a multitude of voices at some social function.
2. Once your voice has been isolated then we're talking about natural language processing.
Admittedly, the technology required to do this is very close if it's not already here (GPT-3, etc.) but, to your point, it would at least not be a good look if Amazon (or Facebook, or Google, etc.) did this.
1. The ad company wants to target you. If your friend is talking the voice interpreter needs to be able to determine that it is not you talking. More than that, it would potentially need to be able to differentiate your voice from a multitude of voices at some social function.
2. Once your voice has been isolated then we're talking about natural language processing.
Admittedly, the technology required to do this is very close if it's not already here (GPT-3, etc.) but, to your point, it would at least not be a good look if Amazon (or Facebook, or Google, etc.) did this.