They market themselves as helping and serving the little guy, because of their commission-free trades.
As with most things that are free, one needs to realize that if you're not the customer, you're the product. Robinhood makes its money on the interest in customer's accounts, margin lending, and selling trade data to high frequency traders.
Only one of those is "little guy" neutral - margin lending is extremely dangerous for inexperienced investors, and HFTs aren't the little guy.
Re:Robinhood reports 43% revenue decline
by kasey_junk on Friday April 29, 2022 @05:21PM
(#31210711)
Nitpick. They aren’t selling trade data to high frequency traders, they are selling the right to trade with you to high frequency traders. Payment for order flow is the term of art if you want to learn more.
Do Robinhood have big guys as customers?
Their name suggests they should serve the little guy. If they cannot do that, then there is no reason for little guys to use them.