If it brought a lot of value, people would be using it everywhere. If the name carries a bad reputation, people would just use a different name. (Naming never stopped the adoption of a technology; it being hard to apply has, but I'm not sure how much it applies to blockchain.)

The problem is that the "social ledge" value of a blockchain is hilariously expensive, to the point that governments look cheap in comparison. And a private ledge doesn't bring a lot of value into any application (but where it does bring a bit more of value, it is getting adopted, like version control systems).