I had a complete opposite reaction to yours. I feel like automatic proving languages are very quirky and stem from the creators not really knowing much about programming. At my university a bunch of professors who really liked Prolog made a formal proving language and guess what syntax it had? Yeah... terrible stuff.
Personally it's been a few years since I started thinking about this matter, but one of my personal objectives in live is to create a decently simple and intuitive (for both mathematicians and programmers) environment for formally proving their theorems
IMO, syntax is really not the main attraction, neither is it the main problem to solve when writing a theorem prover. Prolog has the advantage of a regular syntax, just like lisp.
Instead of wanting to make your miracle-own-thing, it would be far better to contribute to something like Idris. It's brilliant and in dire need of libraries.
Making formal proving simple and intuitive is the first step to have it heavily adopted. It should look as close as possible to writing a proof in pure first order logic.
I think there's room for a spectrum of theorem provers made for academic pure mathematicians, industry programmers and everything in between. Those should perhaps not have identical syntax, neither should they have the same goals.
To support my point, here's an example of an exotic theorem prover: https://github.com/webyrd/mediKanren It is aimed at medical researchers, and computes proofs about the medical literature, no less! This is a very different system and audience than which you are thinking about, but it's still a theorem prover.
In an analogy with traditional programming I'd say we have goto but we are yet to have structured loops. Enormously powerful but still hard to apply to either real mathematics or real problem.
But I have the impression Gowers dismisses the insights of what he calls machine-oriented ATP. These systems were --- perhaps are --- optimized on all levels of abstraction. From advances in the theory of which parts of the search space could be eliminated without loss of generality to optimizing the layout of c structs to improve cache locality.
But he's a mathematician, not an AI researcher - they have different goals.
Many AI researchers are interested in creating tools that solve problems (or proofs in this case).
Most mathematicians find proofs interesting for the insights they provide, not just the solution output.
You could say Gowers is looking for meta-proofs that provide insights on proof generation. It makes sense for him to emphasise the symbolic logic approach of GOFAI, here.
I would speculate Gowers is looking at higher-level abstractions that capture the essential semantics mathematicians are interested in - very much like a higher level programming language that humans understand.
I initially thought "why do we need another one of these", like rolling your eyes at another programming language or JS framework. There's even another large-scale research project already underway at Cambridge [3].
I thought this extract from Gower's longer manifesto [4] captured the problem they're trying to solve:
"(just consider statements of the form “this Turing machine halts”), and therefore that it cannot be solved by any algorithm. And yet human mathematicians have considerable success with solving pretty complicated looking instances of this problem. How can this be?"
The heart of this project is understanding this problem - not creating another proof formalisation language. To understand algorithms that can prune the search space to generate proofs, using a "Good Old Fashioned AI" (GOFAI) approach, rather than machine learning.
Gowers makes a point to contrast their GOFAI approach with ML - they're interested in producing mathematical insights, not black-box software.
[0] https://leanprover.github.io/
[1] https://coq.inria.fr/
[2] https://isabelle.in.tum.de/
[3] https://www.cl.cam.ac.uk/~lp15/Grants/Alexandria/
[4] https://drive.google.com/file/d/1-FFa6nMVg18m1zPtoAQrFalwpx2...