i agree with this sentiment. to distil the comments into brand allegiance is an unfortunate mistake, as what most people are honestly trying to express is a seemingly unilateral consensus against the wholesale commodification and privatization of the experience of ownership. At best Apple is taking a well read treatise from Redmond and 'Embracing' a competition to their revenue stream.

to put it another way, the cattle are free to graze on grass or grain, so long as they remain to chew the cud on Cooks farm.