Re:Payment startup Bolt sued by its most prominent customer
by patch_cable on Wednesday April 27, 2022 @02:23PM
(#31183811)
It reduces friction for purchases.
If I am on my phone, I am more likely to complete a transaction if I can just hit the Shopify Pay button. If I need to complete some form that looks like it is from the early 2000s, I might wait until I am in front of a computer, by which point I may lose interest. (There is a lot of middle ground between these two extremes though.)
Similarly, I am more likely (when there are multiple alternatives) to revisit a merchant that uses Shop Pay because of the reduced friction.
If I am on my phone, I am more likely to complete a transaction if I can just hit the Shopify Pay button. If I need to complete some form that looks like it is from the early 2000s, I might wait until I am in front of a computer, by which point I may lose interest. (There is a lot of middle ground between these two extremes though.)
Similarly, I am more likely (when there are multiple alternatives) to revisit a merchant that uses Shop Pay because of the reduced friction.