Most physicians agreed that because their patient saw a DTC ad, he or she asked thoughtful questions during the visit.
Many physicians thought that DTC ads made their patients more involved in their health care.
Seventy-eight percent of physicians believe their patients understand the possible benefits of the drug very well or somewhat, compared to 40 percent who believe their patients understand the possible risks, and 65 percent believe DTC ads confuse patients about the relative risks and benefits of prescription drugs.
Eight percent of physicians said they felt very pressured to prescribe the specific brand-name drug when asked.
DTC ads help patients have better discussions with their physicians and provide greater awareness of treatments.
The study demonstrated that when a patient asked about a specific drug, 88 percent of the time they had the condition that the drug treated. And 80 percent of physicians believed their patients understood what condition the advertised drug treats.
https://www.fda.gov/drugs/information-consumers-and-patients...
Most physicians agreed that because their patient saw a DTC ad, he or she asked thoughtful questions during the visit.
Many physicians thought that DTC ads made their patients more involved in their health care.
Seventy-eight percent of physicians believe their patients understand the possible benefits of the drug very well or somewhat, compared to 40 percent who believe their patients understand the possible risks, and 65 percent believe DTC ads confuse patients about the relative risks and benefits of prescription drugs.
Eight percent of physicians said they felt very pressured to prescribe the specific brand-name drug when asked.
DTC ads help patients have better discussions with their physicians and provide greater awareness of treatments.
The study demonstrated that when a patient asked about a specific drug, 88 percent of the time they had the condition that the drug treated. And 80 percent of physicians believed their patients understood what condition the advertised drug treats.