For a while it was comical because there was some 10 minute magic threshold, and so many videos danced around and around to get to that 10 min mark. I agree through, I HATE it, I've started always trying to find written articles and reviews to shortcut this misery.

TikTok is capitalizing on this too - going to be much easier to digest a ton of tiktok then a ton of long meandering youtube videos.