Re:Twitter set to accept Musk's $43B offer – sources
by phphphphp on Monday April 25, 2022 @11:06AM
(#31155906)
There’s lots of evidence around from people reporting their YouTube revenue falling 80%+. At the time it was colloquially known as the “adpocalypse” so you can find lots of evidence associated with that search term.
There's not a chart anywhere I can find that shows advertisers reducing their spending on youtube. I "articles" (potentially paid for advertisments) claiming that was happening; but as far as I'm aware, there's no evidence that it made a material difference.
https://www.statista.com/statistics/289658/youtube-global-ne...
Unfortunately, the data wasn't public during the controversy; so it's not really clear besides anecdotal virtue signaling by companies.