> How do they undermine the norm? They don't do this on purpose they are also just humans.

I don’t think they do this on purpose; I think they’re well meaning and don’t “want to judge.” The problem is that social judgement is what creates signals for what’s good and bad and what’s worthy and unworthy; what has value and what doesn’t. And people respond to signals.

Imagine that you’re just an average dude growing up in the middle of nowhere. College isn’t in the cards for you—you’re not cut out to be a Facebook engineer. But the local canning plant needs people to work. Do you think social signals don’t affect what choices you make?