This seems like a way of sugar-coating the actual content strategy Netflix deploys, which has much more to do with product placement than it does content production. Their strategy is to align their content productions with the brands that best correlate with their subscriber base. In so doing, they can create lucrative deals with brands where their products are intricately woven into the stories/narratives of the show.

As an example, Stranger Things featured an average of 9 minutes of product placement for each episode of their third season. [0] The company claims they did not receive any payments from brands for this placement [1], but they likely received other extremely valuable considerations in the form of payment instead.

[0] https://www.ama.org/marketing-news/product-placement-in-stra...

[1] https://www.fastcompany.com/90380266/more-product-placements...