42M. I use it. Easy way to chat with people, send quick pics, nothing serious. The ephemeral nature makes it much less of a hassle to communicate with people because that's what communication normally is: ephemeral. My brother and sister-in-law use it, and numerous friends. Easy way to keep up to date on what they are doing without the hassle of FB or IG. Basically, a self-container group of friends that can easily share without hassle.