I think there is some merit in piracy being a service problem. There are certainly a number of situations where I just seek out a less than legal solution because there is no legal way for me to buy some media. Be it language barriers, region locking, license expiation, censored/rejected media, etc.

However, people professing this quote everywhere should note that it's very hard to compete with "free infinite media" for those with the knowledge to pirate. So don't be surprised if instead of catering to that crowd that they instead focus on people who can't or don't want to pirate. It's a double edged sword. If I do pirate, I don't pretend I do it in some effort to make the product better. I do it accepting the risk that they may never choose to cater to me.