I believe ads are fundamentally immoral. (Moral ads are theoretically possible, but in practice I almost never see ads which have the purpose of informing rather than emotionally manipulating. Ads destroy culture, make viewers less happy, and waste time).

The fact that they drew a line in the sand is why I have brand loyalty. If they cross that line, I'll no longer be "supporting a company bringing a moral perspective on content delivery" and turn off autorenew: just pick up a month or two a year.