News for hackers. Stuff that matters.

A comment on Snapchat’s product is booming.

Re:Snapchat’s product is booming by thawaya3113 on Friday April 22, 2022 @12:23PM (#31123725)
I don’t buy Snapchat’s numbers.

Their metrics all suggest an inflated user count.

[ Parent | on HN ]
Re:Snapchat’s product is booming by hbcondo714 on Friday April 22, 2022 @01:02PM (#31124464)
How so? They define a Daily Active User "as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period" in their quarterly report:

Source: https://www.sec.gov/Archives/edgar/data/0001564408/000156459...

[ Parent | on HN ]
Re:Snapchat’s product is booming by liuliu on Friday April 22, 2022 @01:06PM (#31124535)
Snapchat has been more aggressive at push notifications (such as @xxx friend posted a new story!) to move more MAUs / WAUs into DAUs category.

These strategies have been employed by other competitors as aggressive as well though. So it is probably still comparable. I would say Snapchat's metrics are more "authentic" a few years ago, but now it is more "comparable".

[ Parent | on HN ]
Re:Snapchat’s product is booming by thtpol on Friday April 22, 2022 @02:19PM (#31125829)
To be fair over counting users will affect ARPU as well, no free lunch (and we sorta saw that in the numbers this quarter tbf)
[ Parent | on HN ]
Re:Snapchat’s product is booming by rvz on Friday April 22, 2022 @03:12PM (#31126655)
> Their metrics all suggest an inflated user count.

Evidence?

[ Parent | on HN ]