Re:A downtick is coming for online advertising
by floor2 on Thursday April 21, 2022 @12:45PM
(#31111824)
For what it's worth, you might be overvaluing the impact of youtubers due to your own filter bubble. I've never watched an influencer breakdown/reaction/etc about a tv show on youtube and correspondingly the algorithm essentially never recommends or suggests such content to me.
I'm sure it's an important channel to reach certain demographics (gen z? I'm not sure who exactly) but most people aren't choosing a streaming service based on youtube reaction videos.
I'm sure it's an important channel to reach certain demographics (gen z? I'm not sure who exactly) but most people aren't choosing a streaming service based on youtube reaction videos.