Re:Ask HN: Some startups go viral even if the founder's netw...
by muzani on Thursday April 21, 2022 @11:42AM
(#31110941)
I've had this happen twice. In fact, I avoid network. Most of the time my mom has no interest in it but will pretend to care. Or the opposite, they'll criticize it without being the targnt market. It messes up horribly with the data too.
One success used a little guerilla marketing. We made a fake review site with only one article and shared it to a targnt market Facebook. 3000 downloads in a day, with too many orders to handle myself. I built the shopping "cart" to handle maybe 5 orders a day, but IIRC we got around 90. People were excited to have an app for it and shared to their buddies doing the same thing.
Another one ranked well on search engines, but it took years. I did mention it on some places and sites: Reddit, HN, a forum I visit. It got a traffic increase of 1100% from 2020 to 2021 from 8/day to about 90/day, but only a 9% increase from 2021 to 2022 after I neglected the site. It's not exactly viral, but there was almost no marketing effort. If people like it, they share it. It's being covered by at least an instagrammer and a YouTuber, no major ones, but word catches on.
One success used a little guerilla marketing. We made a fake review site with only one article and shared it to a targnt market Facebook. 3000 downloads in a day, with too many orders to handle myself. I built the shopping "cart" to handle maybe 5 orders a day, but IIRC we got around 90. People were excited to have an app for it and shared to their buddies doing the same thing.
Another one ranked well on search engines, but it took years. I did mention it on some places and sites: Reddit, HN, a forum I visit. It got a traffic increase of 1100% from 2020 to 2021 from 8/day to about 90/day, but only a 9% increase from 2021 to 2022 after I neglected the site. It's not exactly viral, but there was almost no marketing effort. If people like it, they share it. It's being covered by at least an instagrammer and a YouTuber, no major ones, but word catches on.