For the memeish stuff, it was under the example personas. While its fine to include some of these (ie: FIRE, looking for part-time), it'd be nice to have some examples for the middle of the road. A lot of what you mention isn't even on the mind of a lot of early career folks.

Something like "young professional, focused on building financial stability" or "trying to create more disposable income". Something that would have the same mass appeal as "has a defined-benefit pension, planning for standard retirement age" does to the older demographic.