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Re:Why Audio Matters: Hacking Gamers' Memories by alanfalcon on Thursday October 13, 2011 @06:46PM (#3109110)
To get permission to use the music from Zelda, Edgar Wright wrote to Shigeru Miyamoto saying “This music is like nursery rhymes to a generation.”

Absolutely true, and it's very effective for that reason. I also believe it's the reason why Scott Pilgrim resonates so much with a certain generation and then holds little to no appeal outside of it.

This article (in which Michael Cera interviews Edgar Wright) has a bit more detail. http://www.wired.com/magazine/2010/06/ff_cerawright/all/1

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