I think this may have already been attempted, and you're perhaps underestimating the incentive and relative cheapness of large well funded companies (right now, literally the largest and most well funded) to insert their own agendas into visible movements like this (for better or worse, this is not much different from how "Open Source" came out of "Free Software.")

In other words, the fact that you don't see these positions I think is a result of a mild "embrace, extend extinguish" and not "no one thought of this before."