I'm not equivocating them --what is happening there is monstrous, as is what's happening to a lesser degree in China and other places, and we are no way there. But the setting of narrative is the same. They are using narrative to achieve different goals. However, the tool is propaganda exerted by undemocratic institutions.
I think we agree it's a dangerous tool that can be leveraged to do bad things. They are being used for bad things in Russia, we're not leveraging this tool for this purpose --but that does not prevent it from being used in the future for a bad purpose.
Along with crackdown on media it created a narrative where you have a strata that must have their rights removed and be hated by society. First it were "terrorists" and then to a different degree "opposition", "journalists", "LGBT", foreigners and Ukrainians.
[1] https://en.wikipedia.org/wiki/Russian_apartment_bombings
You are just rich Westerners who love to downplay our struggle just to make yourselves victims.