These are also called the planar quaternions and are the even subalgebra of 2D PGA. I use and explain these (and their nD generalisations) in my SIBGRAPI 2021 talk on kinematics and dynamics in PGA.
There is also a writeup called 'may the forque be with you' available on bivector.net
In spite of all this, I haven't heard of anyone using these for anything. I do though have a use-case for a problem I'm working on. I also wrote the Wikipedia article on DC numbers, so I'm kind of biased here.