The xSpeed naming was even worse. Full Speed isn't actually the maximum (full) speed (that's SuperSpeed#, for some number). High Speed snuck in there at some point. I'm surprised they never did Ludicrous Speed with plaid cables.

The USB4 xx Gbps is good. The thing people care about is "which one goes faster". Numbers make that easy, vague adjectives for ever faster speeds make that hard. And it looks to improve the "not all cables work for all applications" situation that USB 3 ended up with.