I didn’t think the article debated the ‘goodness’ of Uber. I thought they were debating the inflated market cap (valuation) compared to the business model. It’s an old argument- should you value it like a tech company where costs are minute portion of revenue and price/earnings multiples are high 30-100 or as a staffing company where you’ll always only make a small cut of the driver fees- where valuation multiples Are usually 3-5 times earnings