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Re:It’s Still Stupidly, Difficult to Buy a ‘Dumb’ TV by mst on Friday April 15, 2022 @10:17AM (#31040526)
Last time I saw a TV vendor's margin breakout they were selling the hardware at basically cost.

So in that particular case it appears to be what happened.

(this was a year plus back so I've completely forgotten which vendor, sorry)

Re:It’s Still Stupidly, Difficult to Buy a ‘Dumb’ TV by falcolas on Friday April 15, 2022 @10:59AM (#31040984)
Worth looking at this:

https://www.engadget.com/vizio-q1-earnings-inscape-013937337...

Note that Visio is still making profit on the TVs itself, in addition to the ad revenue. Pretty standard operating procedure in most markets these days. Charge for the product, sell either additional features for the product (which used to come included in the price) or the metrics the product provides.