A little more than a decade ago when parallax scrolling was new and seen only on a few websites like apple.com, there was a wow effect. Nowadays apple.com and clones are among the most obnoxious and tiring ad-free websites out there.

Do not hijack scrolling. Use CSS scroll snap if you feel like it, but don't do anything beyond that.

(To be clear, this comment is a tangent — TFA doesn't hijack scrolling. I see the same hilarious 0s everywhere effect though.)