Re:The Irrelevance of Porter’s Five Forces for the B2B Softw...
by legostormtroopr on Friday April 15, 2022 @02:27AM
(#31037145)
You aren't wrong, perhaps just not looking at the whole model.
A cheap computer may not be a 'competitor' to Apple, but it could be seen as a substitute - another of Porters 5 forces. So, how does Apple position themselves against cheaper computers in their market - by positioning themselves as a quality/luxury item.
A cheap computer may not be a 'competitor' to Apple, but it could be seen as a substitute - another of Porters 5 forces. So, how does Apple position themselves against cheaper computers in their market - by positioning themselves as a quality/luxury item.