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Re:The Irrelevance of Porter’s Five Forces for the B2B Softw... by sunir on Thursday April 14, 2022 @04:12PM (#31032644)
I loved the insight of the mistake of viewing the customer as something to be conquered rather than a partner.
Re:The Irrelevance of Porter’s Five Forces for the B2B Softw... by malshe on Thursday April 14, 2022 @05:33PM (#31033600)
Yes but Porter never said that customers need to be conquered. His framework says that if you have a choice, select the customer who don't have a lot of bargaining power.