The media benefited from Trump in that audiences were bigger, but they don't like him.

They won't validate a new project by their presence if he is involved.

People avoid Trump's 'truth' platform because they don't want it to have a critical mass of legitimacy.

If 50% of people, and 75% of public voices who despise Trump stay off the platform, it cannot develop a critical mass.

Trump himself has never even used the Truth platform. I never said the media "likes" Trump, but they profited from him greatly, he's actually great for business (and arguably great for Democrats.) If Trump were allowed back on Twitter, journalists would decry it for a while and then embrace their renewed social interaction numbers. Outrage is a big seller and when everyone is pissed about something it generates a lot of revenue/clicks/interactions for these media organizations.

Oh yea, I agree with that, I was just indicating that most of the industry is going to avoid him for now for reasons that arguably go against their own bottom line.