The fall leaves change colors along the windy path to Grandma's cottage with the crisp smell of freshly burnt firewood in the distance while my trusty spotted Labrador plays with me and my sister at the creek by the meadow. As Fido splashes playfully after a school of tadpoles, a scent of gingerbread cusps over the sunburnt field and tickles my senses like the first soft ray of sunshine on a dewdripped morning
I smell 1tsp of ground ginger as I remove a piece of driftwood and toss it on to the old cornhusks amidst overgrown willows as my companion chases after it. We race together back to the warmth of grandmother's kitchen overcome by the rapturous aplomb of allspice, cinnamon and cloves all at 1/4 tsp.
That was 40 years ago and I've longed to touch the perfection of those fretless childhood days of a memorized youth modified by dreams. This gingerbread loaf lets me relive the magic of a forgotten freedom with a preparation time of merely 90 minutes.
I close my eyes during the baking as I lie on my afghan rug in my Boston apartment knowing there's another generation of youth passing by idyllic days on those timeless Connecticut farms where the 1/4 cup of unsalted butter comes from.
I mean it's just insanity. I'm not doing them justice. The real stuff looks AI generated
I honestly don't think these people exist. It's just SEO food
you're right that google is giving people what they want, the people that are getting just aren't the ones searching, they are the people who are making money from you having to scroll through pages of ads before getting to the actual recipe.
I say this as someone who is ultra-annoyed at the state of cooking results on Google (I want to make the cassoulet!). But there probably aren't enough of me to sustain a product --- and I'm not sure I'd even like that product, because even if Google gave me the most useful practitioner content it could, it still wouldn't be meaningfully curated. I can get recipes for anything from sites like Epicurious, but I'd sooner search for code tips on Expert Sex Change than try an Epicurious recipe. That's what Food52 and Serious Eats are for.
Similarly, programming is a weird callout here. I've never heard of the code search engine they mention ("Neeva"?) and, if that name comes up a week from now, I still won't have heard of it. Stack Overflow solved this problem pretty decisively, and they did it with a Google-first strategy, which is the reason the first example code search in this article has strong Stack Overflow results at the top of the SERP.