Yeah, even if you just arbitrarily chop 20-30% off of US healthcare costs--which aren't just from the pockets of fairly low margin insurance companies, the money still needs to come from somewhere. So maybe a random individual can get a decent insurance plan for $5K/year with a family plan something north of $10K without a company paying. I expect a lot of people would still not find that reasonable and would want someone else to pay for it.