The pattern with these sorts of Web 2.0 companies is grimly familiar now. They start promising more access and reach for small creators. They get a lot of small creators in the door with the ease of use and cutting out of the old middle-men. Then they implement a bunch of mechanisms to foster lock-in and fleece the small creators in ways that aren't much better than the old middle-men (though, admittedly, with more reach). It's like one of those fish traps you put in a current where the fish swim in but can't turn around to get away.