Thomann started out as a small music/instrument/stage tech store, too - but unlike their competitors, they fully embraced the future instead of showing the typical German skepticism towards change.
I mean, I get your pain. But on the other hand I'm just sick about the Mittelstand complaining that online is eating their lunch... they have all sat on their wealth and glory and thought they had carved out their forever niche guaranteeing themselves profits without having to do anything any more, and every single one that collapses fills my heart with a bit of joy.
I mean, I get your pain. But on the other hand I'm just sick about the Mittelstand complaining that online is eating their lunch... they have all sat on their wealth and glory and thought they had carved out their forever niche guaranteeing themselves profits without having to do anything any more, and every single one that collapses fills my heart with a bit of joy.